Started in 2009, the Pearl Izumi Tour Series is an annual series of bicycle racing, which is sponsored by cycle retailer Halfords. Beginning the second Tour Series event in 2010, the Pearl Izumi Tour Series is being live televised by ITV4 in Great Britain. Pearl Izumi the world reckoned providers of technical cycling, triathlon and active outdoor wear, are title sponsors of Tour Series cycling event. Unlike some of the other spectacular bicycle race events around the globe, the Tour Series is a competition which emphasizes more on team efforts and team performance; individual performances are given lesser importance. At the Tour Series cycling event races are held over one hour in addition to five laps. Being a team oriented event, five riders of each time start in the event, therefore team standings of each team are calculated by adding together the positions of all of the top riders of each team. Team with the lowest score wins and gets an additional 10 points to add to their overall championships tally.